Olympus Riviera appeals to diverse groups of tourists, offering multiple experiences. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. ICSIMAT  provides a common ground for the exchange of  insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field.

Submitted papers will be subject to a double-blind review process. All accepted papers will be published in the conference proceedings, under Springer publications.